ITU Triathlon World Cup is an annual series of triathlon races staged around the world. The series is organised by the International Triathlon Union (ITU), the world governing body of the sport.16-17 March Mooloolaba, Australia
Inaugurated in 1991 in an attempt to create a regular season under its management in tandem with the ITU Triathlon World Championship, however this meant that there was a World cup champion as well as a world champion. Following the 2008 series the ITU reorganized its top level competitions and created the ITU World Triathlon Series, a series of races that was to be the successor of the World championship.
Meanwhile, the World Cup was relegated to become a second tier series, as a result the number of races in the World Cup were reduced.Since the reformat, points earned in World Cup racing are now applied only to an athletes World Ranking.
ITU, in collaboration with InFront, offers live coverage of all ITU World Triathlon Series races. Working alongside the world’s largest public and sports broadcasters, the World Triathlon Series is the first of its kind to feature international live coverage of all events.
With up to 20 camera positions at each race, including boat, motorcycle and helicopter cameras, triathlon fans can watch all the action from every corner of the world. The most up-to-date outside broadcast technology will be used to bring fans closer to the action than ever before, with GPS graphics and live timing data incorporated into the live broadcasts to provide second-by-second updates in real time.